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Kimberly-Clark, makers of the popular Scott brand of bathroom tissue, today announced its new 'HTTP://' brand of bathroom tissue targeted directly to the new generation market.
Scott Tissue is the world's oldest and best-selling bathroom tissue, available in more countries than any other brand of tissue. Introduced in 1913, Scott Tissue is soft, strong and long lasting with 1,000-sheet rolls.
The new 'HTTP://' (pronounced 'H,T,T,P Colon Slash Slash') tissue will be available in one kilosheet (1024 sheet) rolls instead of the traditional 1000-sheet rolls. 'If our test markets are any indicator, the 1K rolls should be a big hit with not only the geeks on the go, but also geeks who've got to go!'
Each sheet of the 1K-sheet rolls of 'HTTP://' Tissue will feature a different image from a popular web page. The web page images are provided by a number of sponsors, most notably Microsoft Corporation, the lead sponsor with over 256 sheets displaying different screen shots from the company's various web sites.
In a bold marketing move, Microsoft and Kimberly-Clark agreed to co-market the 'HTTP://' Tissue with the slogan, 'When Do You Want to Go Today?'
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